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Roadshow

Roadshow service in Vietnam

One of the effective form of advertising in Vietnam nowadays is bicycle Roadshow. It is a popular form of outdoor advertising that marketers love to use to promote an event. How to implement an successful roadshow is the big interested question for our PR and marketing staff in Hoabinhtourist & Convention.

Roadshow is a presentation by an issuer of securities to potential buyers. Road shows refer to when the management of a company that is issuing securities or doing an initial public offering (IPO) travels around the country to give presentations to analysts, fund managers and potential investors. The road show is intended to generate excitement and interest in the issue or IPO, and is often critical to the success of the offering. A non-deal road show occurs where executives hold discussions with current and potential investors, but nothing is offered for sale.

 

Road show events may attract hundreds of prospective buyers interested in learning more about the offering. The events may include multimedia presentations and question-and-answer sessions with several of the company's officers present. Many of today's companies take advantage of the Internet and post versions of road show presentations online. In addition to the larger road show events, companies may also holder smaller, private meetings in the months and weeks preceding the offering.

 

A road show is also known as a "dog and pony show." Promotion girls and promotion boys (PGs and PBs) will ride their bikes around the city. Their bike is tailored to suit the products and services that the company wants to advertise. This activity is suitable for most of products, with the aim to promote the image and brand but best suited for the new products because it creates a good effect in terms of image and memory. A group of decorative and eye-catching dressed PGs and PBs will be the highlighted part of the activity in the public places such as parks, cultural houses, supermarkets or trade centers.

 

Hoabinhtourist & Convention provides the unique roadshow service to meet the needs of customers in Vietnam. Roadshow by bike is very suitable to serve at grand openings, inaugurations, festivals, new product launches, etc. Please contact us at 0913.311.911 or (84-4) 37325976 (ext 329) for the best consultation and implementation.


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