On Saturday 7 September the world’s leading dance event will make its long-awaited debut in Africa. Together with Samsung, Netherlands based ID&T is bringing Sensation to South Africa. After successfully producing more than 80 Sensation shows worldwide, attracting more than a million visitors in over 20 countries since 2000, ID&T and Samsung proudly present the famous‘Innerspace’ show at the Coca-Cola Dome in Johannesburg. Now for the first time – and for one night only – South Africa will have the chance to experience the sheer size and scope of the Sensation ‘Innerspace’ spectacle and be part of this unforgettable dance phenomenon. “Every year Sensation tours around the world with different show themes under the premise ‘Be part of the night, dress in white’. With Innerspace, Sensation embarks on a special mission for unity: offering a spiritual and spellbinding journey inside the human mind, presenting the crowd with an interactive show full of dazzling show elements. Through this personal journey, Sensation intends to reach deeper into the soul. It’s an unforgettable experience unlike anything South Africa has seen before,” says Michael Hekking, Marketing and Commerce Director of Sensation. “Samsung is proud to partner with Sensation Innerspace in the aim of giving South Africans the chance to experience a dance event in a way that they’ve never done before – moving beyond expectations,” says Craige Fleischer, Director – Mobile Communications, Samsung South Africa. “The South African electronic dance music scene has been building momentum for some time. With the help of G&G Productions, we at Samsung saw an opportunity to bring an event – aligned to our brand ambition of premium innovation – to South Africa.” G&G Productions is the local promoter that has worked for four years to secure the exclusive rights to bring Sensation ‘Innerspace’ to South Africa. Sensation ‘Innerspace’ will adhere to the all-white dress code that marks every Sensation show. This tradition was, sadly, born from a tragic event: When Duncan Stutterheim lost his brother Miles in a car accident in 2001, all visitors were informally asked to dress in white for that year’s show. More than 80% of the visitors adhered to this tribute and this marked the birth of the well-knownSensation dress code as we know it today.