Branding and music are a powerful combination, and some brands have more success with this partnership than others. In the Pepsi versus Coke big battles, Pepsi has a stronger history when it comes to collaborating with performers and live music events dating back to the global campaign of the 80s and 90s that featured Michael Jackson, Madonna, and the Spice Girls. Coke, on the other hand, has a strong social media pedigree, with a history of innovative and effective social strategies.
Coke in Argentina decided that they needed to increase teen interest in brands, and linked Coca-Cola to music in a way that would spark teen interest and brand commitment. One way to combat these audience loyalty changes is to give them ownership of the brand: teenagers need to feel like they are part of something big.
This Coke campaign was one of three to win an award at the 2010 Media LATAM Festival.
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Potential of MICE travel in Vietnam
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Nonnuocmedia is one of the leading companies in planning and organizing conferences, events and tours in Vietnam. With the famed brand, “Nonnuocmedia" is committed to satisfy all of our valued clients’ requirement.
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The Conference and Incentive Region has its first nationally recognized level with the launch of a new program from ATTTO.
The uneasiness that set in during what had been a fairly plain-vanilla panel discussion even after the moderator cut the audience member who had asked the uncomfortable question off lingered for a while.
The uneasiness that set in during what had been a fairly plain-vanilla panel discussion even after the moderator cut the audience member who had asked the uncomfortable question off lingered for a while.
More than 1,500 bands responded to an opportunity to play at the inaugural Pepsi Gulf Coast Jam, which is taking place this fall in Panama City, Beach, FL.